Created by: Josh Walker

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Alright.

Here’s where we get into the advice you can’t get anywhere else. How to actually get video to work for you on Twitter.

I’ve looked around, and I see like… idk… ten people actually doing this right.

Here’s the thing:

Unlike TikTok, YouTube, and Instagram: Twitter is text first. Its user experience does not favor video, it favors small chunks of text.

So your strategy for engaging video can stay the same. But your strategy for getting people to actually watch the video can’t be learned by copying TikTok and Instagram.

You must adjust to Twitter’s content strategy in order to win at video. And that means:

1. Captions Are a Must